August 2009: Press Releases

• Anticipating Adaptation to Products
  (Press Release)
  (Published online Jan 13, 2009)
     Jing Wang, Nathan Novemsky, Ravi Dhar


• Enhancing the Television-Viewing Experience through Commercial Interruptions
  (Press Release)
  (Published online Jan 13, 2009)
     Leif D. Nelson, Tom Meyvis, Jeff Galak


• In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency
  (Press Release)
  (Published online Jan 22, 2009)
     Leonard Lee, On Amir, Dan Ariely


• Happiness for Sale: Do Experiential Purchases Make Consumers Happier than MAterial Purchases?
  (Press Release)
  (Published online Jan 13, 2009)
     Leonardo Nicolao, Julie R. Irwin, Joseph K. Goodman


• Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity
  (Press Release)
  (Published online Jan 08, 2009)
     Karen Page Winterich, Vikas Mittal, William T. Ross Jr.


• Sex in Advertising: Gender Differences and the Role of Relationship Commitment
  (Press Release)
  (Published online Jan 09, 2009)
     Darren W. Dahl, Jaideep Sengupta, Kathleen D. Vohs


• Consumer Evaluations of Hybrid Products
  (Press Release)
  (Published online Dec 17, 2009)
     Priyali Rajagopal, Robert E. Burnkrant


• Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation
  (Press Release)
  (Published online Jan 14, 2009)
     Aparna A. Labroo, Anirban Mukhopadhyay


• Consumer Identity Renaissance: The Resurgence of Identity-Inspired Consumption in Retirement
  (Press Release)
  (Published online Jan 13, 2009)
     Hope Jensen Schau, Mary C. Gilly, Mary Wolfinbarger


• "The Time vs. Money Effect": Shifting Product Attitudes and Decisions Through Personal Connection
  (Press Release)
  (Published online Jan 22, 2009)
     Cassie Mogilner, Jennifer Aaker


• The Contrasting Effects of Culture on Consumer Tolerance: Interpersonal Face and Impersonal Fate
  (Press Release)
  (Published online Jan 27, 2009)
     Haksin Chan, Lisa C. Wan, Leo Y. M. Sin


• The Distinct Influence of Cognitive Busyness and Need for Closure on Cultural Differences in Socially Desirable Responding
  (Press Release)
  (Published online Jan 14, 2009)
     Ashok K. Lalwani


• The Accuracy Enhancing Effect of Biasing Cues
  (Press Release)
  (Published online Jan 14, 2009)
     Wouter Vanhouche, Stijn M. J. Van Osselaer


• Price Endings, Left-Digit Effects, and Choice
  (Press Release)
  (Published online Jan 22, 2009)
     Kenneth C. Manning, David E. Sprott