February 2008

• The Cultural Construction of Risk Understandings through Illness Narratives
  Nancy Wong, Tracey King
• Reconstructing the South: How Commercial Myths Compete for Identity Value through the Ideological Shaping of Popular Memories and Countermemories
  Craig Thompson, Kelly Tian
• Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment
  Jennifer J. Argo, Rui (Juliet) Zhu, Darren W. Dahl
• Reducing Satiation: The Role of Categorizaton Level
  Joseph P. Redden
• Consumer Wait Management Strategies for Negative Service Events: A Coping Approach
  Elizabeth Gelfand Miller, Barbara E. Kahn, Mary Frances Luce
• The Effects of Appetitive Stimuli on Out-of-Domain Consumption Impatience
  Xiuping Li
• Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention
  Cassie M. Theriault, Jennifer L. Aaker, Ginger L. Pennington
• Mood and Comparative Judgment: Does Mood Affect Everything and Finally Nothing?
  Cheng Qiu, Catherine W.M. Yeung
• Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit
  Jiewen Hong, Angela Lee
• Attribute Conflict in Consumer Decision Making: The Role of Task compatibility
  Anish Nagpal, Parthasarathy Krishnamurthy
• Order of Entry and the Moderating Role of Comparison Brands in Brand Extension Evaluation
  James L. Oakley, Adam Duhachek, Subramanian Balachander, S. Sriram
• How Does Drug and Supplement Marketing Affect a Healthy Lifestyle?
  Lisa E. Bolton, Americus Reed II, Kevin G. Volpp, Katrina Armstrong
• Procedural Priming and Consumer Judgments: Effects on the Impact of Positively and Negatively Valenced Information
  Hao Shen, Robert S. Wyer, Jr.