<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN"> <HTML><HEAD><TITLE>December 2009 Forthcoming Articles -- Journal of Consumer Research</TITLE> <META http-equiv=Content-Type content="text/html; charset=windows-1252"> <META content="Microsoft FrontPage 4.0" name=GENERATOR> <meta name="Microsoft Border" content="none"> <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-17200068-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 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Interactions</b><br> <font color="#0000FF"><b><a href='publicity/press-releases/docs/2009/december/JCR_Andrade_DEC09.pdf'>(Press Release)</a></b></font><br> <font color="#0000FF"><b><a href='http://journals.uchicago.edu/JCR/' target='_blank'>(Published online Apr 10, 2009)</a></b></font><br> &nbsp;&nbsp;&nbsp;<i>Eduardo Andrade, Teck-hua Ho</i></font></li><br> <li><font size='2' face='Verdana'><b>Opportunity Cost Neglect in Consumer Choice</b><br> <font color="#0000FF"><b><a href='publicity/press-releases/docs/2009/december/JCR_Novemsky_DEC09.pdf'>(Press Release)</a></b></font><br> <font color="#0000FF"><b><a href='http://journals.uchicago.edu/JCR/' target='_blank'>(Published online Apr 22, 2009)</a></b></font><br> &nbsp;&nbsp;&nbsp;<i>Nathan Novemsky, Ravi Dhar, Shane Frederick, Stephen Nowlis, Jing Wang</i></font></li><br> <li><font size='2' face='Verdana'><b>When Mental Simulation Hinders Behavior: The Effects of Outcome- Versus Process-oriented Thinking On Decision Difficulty and Subsequent Performance</b><br> <font color="#0000FF"><b><a href='publicity/press-releases/docs/2009/december/JCR_Thompson_DEC09.pdf'>(Press Release)</a></b></font><br> <font color="#0000FF"><b><a href='http://journals.uchicago.edu/JCR/' target='_blank'>(Published online Apr 9, 2009)</a></b></font><br> &nbsp;&nbsp;&nbsp;<i>Debora Thompson, Rebecca Hamilton, Petia Petrova</i></font></li><br> <li><font size='2' face='Verdana'><b>Variety Amnesia: Recalling Past Variety Can Accelerate Recovery From Satiation</b><br> <font color="#0000FF"><b><a href='publicity/press-releases/docs/2009/december/JCR_Galak_DEC09.pdf'>(Press Release)</a></b></font><br> <font color="#0000FF"><b><a href='http://journals.uchicago.edu/JCR/' target='_blank'>(Published online May 8, 2009)</a></b></font><br> &nbsp;&nbsp;&nbsp;<i>Jeff Galak, Justin Kruger, Joseph Redden</i></font></li><br> <li><font size='2' face='Verdana'><b>Emotional Persuasion: When the Valence Versus the Resource Demands Of Emotions Influence Consumers Attitudes</b><br> <font color="#0000FF"><b><a href='publicity/press-releases/docs/2009/december/JCR_Lau-Gesk_DEC09.pdf'>(Press Release)</a></b></font><br> <font color="#0000FF"><b><a href='http://journals.uchicago.edu/JCR/' target='_blank'>(Published online June 24, 2009)</a></b></font><br> &nbsp;&nbsp;&nbsp;<i>Loraine Lau-Gesk, Joan Meyers-Levy</i></font></li><br> <li><font size='2' face='Verdana'><b>Seeking Freedom Through Variety</b><br> <font color="#0000FF"><b><a href='publicity/press-releases/docs/2009/december/JCR_Zhu_DEC09.pdf'>(Press Release)</a></b></font><br> <font color="#0000FF"><b><a href='http://journals.uchicago.edu/JCR/' target='_blank'>(Published online Apr 22, 2009)</a></b></font><br> &nbsp;&nbsp;&nbsp;<i>Jonathan Levav, Rui (Juliet) Zhu</i></font></li><br> <li><font size='2' face='Verdana'><b>Why Do Consumers Buy Extended Service Contracts?</b><br> <font color="#0000FF"><b><a href='publicity/press-releases/docs/2009/december/JCR_Kalra_DEC09.pdf'>(Press Release)</a></b></font><br> <font color="#0000FF"><b><a href='http://journals.uchicago.edu/JCR/' target='_blank'>(Published online June 25, 2009)</a></b></font><br> &nbsp;&nbsp;&nbsp;<i>Ajay Kalra, Tao Chen, Baohong Sun</i></font></li><br> <li><font size='2' face='Verdana'><b>When Uncertainty Brings Pleasure: The Role of Prospect Imageability and Mental Imagery</b><br> <font color="#0000FF"><b><a href='publicity/press-releases/docs/2009/december/JCR_Qiu_DEC09.pdf'>(Press Release)</a></b></font><br> <font color="#0000FF"><b><a href='http://journals.uchicago.edu/JCR/' target='_blank'>(Published online Apr 22, 2009)</a></b></font><br> &nbsp;&nbsp;&nbsp;<i>Cheng Qiu, Yih Hwai Lee</i></font></li><br> <li><font size='2' face='Verdana'><b>Effects of Temporal Distance and Memory on Consumer Judgments</b><br> <font color="#0000FF"><b><a href='publicity/press-releases/docs/2009/december/JCR_Park_DEC09.pdf'>(Press Release)</a></b></font><br> <font color="#0000FF"><b><a href='http://journals.uchicago.edu/JCR/' target='_blank'>(Published online Apr 21, 2009)</a></b></font><br> &nbsp;&nbsp;&nbsp;<i>Jongwon Park, Robert Wyer, Yeung-Jo Kim</i></font></li><br> <li><font size='2' face='Verdana'><b>Distinctive Network Roles of Lead Users and Opinion Leaders: An Empirical Study on Social Networks Among Children</b><br> <font color="#0000FF"><b><a href='publicity/press-releases/docs/2009/december/JCR_Kratzer_DEC09.pdf'>(Press Release)</a></b></font><br> <font color="#0000FF"><b><a href='http://journals.uchicago.edu/JCR/' target='_blank'>(Published online Apr 10, 2009)</a></b></font><br> &nbsp;&nbsp;&nbsp;<i>Jan Kratzer, Christopher Lettl</i></font></li><br> <li><font size='2' face='Verdana'><b>Promotional Bundles and Consumers' Price Judgments: When the Best Things in Life Aren't Free</b><br> <font color="#0000FF"><b><a href='publicity/press-releases/docs/2009/december/JCR_Kamins_DEC09.pdf'>(Press Release)</a></b></font><br> <font color="#0000FF"><b><a href='http://journals.uchicago.edu/JCR/' target='_blank'>(Published online Apr 29, 2009)</a></b></font><br> &nbsp;&nbsp;&nbsp;<i>Michael Kamins, Valerie Folkes, Alexander Fedorikhin</i></font></li><br> <li><font size='2' face='Verdana'><b>Escaping the Gift Economy</b><br> <font color="#0000FF"><b><a href='publicity/press-releases/docs/2009/december/JCR_Marcoux_DEC09.pdf'>(Press Release)</a></b></font><br> <font color="#0000FF"><b><a href='http://journals.uchicago.edu/JCR/' target='_blank'>(Published online May 20, 2009)</a></b></font><br> &nbsp;&nbsp;&nbsp;<i>Jean-Sébastien Marcoux</i></font></li><br> <li><font size='2' face='Verdana'><b>Nationalism and Ideology in an Anti-consumption Movement</b><br> <font color="#0000FF"><b><a href='publicity/press-releases/docs/2009/december/JCR_Varman_DEC09.pdf'>(Press Release)</a></b></font><br> <font color="#0000FF"><b><a href='http://journals.uchicago.edu/JCR/' target='_blank'>(Published online Jun 2, 2009)</a></b></font><br> &nbsp;&nbsp;&nbsp;<i>Rohit Varman, Russ Belk</i></font></li><br> <li><font size='2' face='Verdana'><b>The Denomination Effect</b><br> <font color="#0000FF"><b><a href='http://journals.uchicago.edu/JCR/' target='_blank'>(Published online Apr 7, 2009)</a></b></font><br> &nbsp;&nbsp;&nbsp;<i>Joydeep Srivastava, Priya Raghubir</i></font></li><br> <br> </ul> </td> </tr> <tr> <td width="100%"> </td> </tr> </table> </td> </tr> </tbody> </table> </center> <!--webbot bot="Include" U-Include="includes/footer.htm" TAG="BODY" startspan --> <table border="0" width="675" cellpadding="0"> <tr> <td width="100%"> <p align="center"><font face="Verdana" size="1">&nbsp;</font></p> <p align="center"><font face="Verdana" size="1">&nbsp;Suggestions/comments about this web site should be sent to <a href="mailto:jcr@bus.wisc.edu">jcr@bus.wisc.edu</a><br> © 2010 Journal of Consumer Research, Inc. 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